2004

1. Decide what information you wish to collect - what did you find in your libarary research?
2. Decide what type of survey, the type of response scale, how are you going to analyze the data?
3. Write a draft - get your ideas down on paper
4. Reexamime each question, revise or omit questions - the order of questions correct? (beliefs before behaviors)
5. Pretest the survey on a few people to discover ambiguities and problems
6. Revise the questions as needed - do they make sense to readers?
7. Finalize the procedure you will use to collect data (e.g., sampling)

Be aware of social desirability

Consider the design and the order of questions

- use simple vocabulary

- avoid double barreled questions (are you dumb and stupid?)

- make questions brief

- avoid leading questions (normal folks think this, what do you think?

- avoid loaded questions (no emotionally charged words like dumb or stupid)